Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business.
However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the busine
Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices,
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings