Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content
One of the main tools that try to capture the state of the technology market and industry is the annual Gartner Hype Cycle. As you probably know, the Gartner Hype Cycle for Emerging Technologies is a leading authority in technology trends. The first publication was in 1995 and Gartner has issued an annual repor
When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.
For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings