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17th June 2020 - - 0 comments
How To Write The Perfect Whitepaper

 

Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.

This kind of document is one among several content

15th June 2020 - - 0 comments
5 Things the Current Gartner Hype Cycle Tells Us

One of the main tools that try to capture the state of the technology market and industry is the annual Gartner Hype Cycle. As you probably know, the Gartner Hype Cycle for Emerging Technologies is a leading authority in technology trends. The first publication was in 1995 and Gartner has issued an annual repor

30th January 2020 - - 0 comments
Let’s Get this Show on the Road: Your Complete Guide to Top of the Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.

For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’

Want better qualified leads for your business?

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