Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content
In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s voice convincingly enough to compel a colleague to t
Event planning is a unique industry in that it requires a broader knowledge of various markets than many others do. A planner must be able to adapt to whichever industry they are hired to put on an event for and must have a solid understanding of the landscape of that sector in order to be able to effectively promote it.
Start-up companies face a number of challenges in making themselves known, and breaking through commercially. Limited resources, a lack of recognition in the eyes of the consumer, and competitive markets that are already densely populated, are just some of these hurdles.
As a start-up, content marketing is one of the most ef
As the CEO of a content marketing agency, there are few things that grind my gears more than the utter dross I receive on a daily basis from apparent ‘expert bloggers’ hoping that we will publish their work.
I’m talking about 500-word posts which have clearly been knocked to
Content may be king, but it’s proliferating at a pace that makes it extremely difficult to tell the tinpot from the titans. So much so that a 2017 Forrester blog post opened with a riddle: What's the difference between your co
As a digital content agency, we've written numerous blogs touting the virtues of content marketing
Whether you're looking to market your telecoms solution, your AI business, SaaS product, or your blockchain company, content marketing can be a great t
Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.
We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w
Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.
When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh
Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve.
However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote whe
Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable.
While the techniques used in a marketing strategy may
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process.
Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business.
However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the busine
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings