In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s
Event planning is a unique industry in that it requires a broader knowledge of various markets than many others do. A planner must be able to adapt to whichever industry they are hired to put on an event for and must have a solid understanding of the landscape of that sector in order to be able to effectively promote it.<
When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.
For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’
With print media going out of fashion, more brands are relying on digital marketing to expand their customer bases. Arguably, the best aspect of digital marketing is that it is accessible to businesses of any size, age and budget. There is no one solution to suit all, but we’ll go over a few options worth considering for anyone with a start-up looking to get thei
Start-up companies face a number of challenges in making themselves known, and breaking through commercially. Limited resources, a lack of recognition in the eyes of the consumer, and competitive markets that are already densely populated, are just some of these hurdles.
As a start-up, content marketing is one of the most ef