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18th March 2019 - Gary Smith - 0 comments
The Home Stretch: Your Complete Guide to Bottom-of-the-Funnel Content

Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.

We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w

11th March 2019 - - 0 comments
Feeling the Burn: Your Complete Guide to Middle-of-the-Funnel Content

Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.

When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh

25th October 2018 - John Waldron - 0 comments
Your Complete Guide to Telecoms Marketing Trends for 2018

Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner.

25th October 2018 - John Waldron - 0 comments
3 Most Important Metrics to Measure Content Marketing Success

An effective content marketing strategy can be the very lifeblood of your business. With a robust game plan for the creation, publication and distribution of useful, insightful, engaging and relevant content, you will be able to build meaningful and lasting relationships with hundreds if not thousands of prospects and customers, and start driving them down your sales funnel.

25th October 2018 - Gary Smith - 0 comments
Strange Bedfellows: Social Media Marketing for Telecoms

Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms.

30th November -0001 - Gary Smith - 0 comments
How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first

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Your Complete Guide to Telecoms Marketing Trends for 2018

25-10-2018 - John Waldron

Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner....

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